Online gambling has enjoyed a phenomenal rate of growth around the world and a recent ORC Gambler Track survey shows the United Kingdom is no exception to the rule. Although gambling figures overall in the UK have declined, the number of those participating in online gambling has increased 43 percent from the previous year. While 60 percent of the country’s residents partake in some form of gambling activity, it’s not difficult to see why online gambling operators are flocking to Britain, eager to expand their customer base.
The ORC study also found that the more traditional methods of gambling have declined. Betting in shops, by telephone and in live casinos has declined since last year’s study, although the national lottery is still going strong. Statistics indicate that 95 percent of adult gamblers still participate in the lottery, a figure more than half the total number of British adults. The study also showed that the decline is perhaps tapering off, with a renewed interest in gambling probably due to the boom in the online gaming world.
For the purposes of the survey, 4000 adults were polled on a range of gambling activities such as football pools, online gambling, lotteries and bingo. The data collected in November is commonly used in marketing campaigns by the National Lottery Commission, Camelot, Rank Leisure and Gala Group.